Transform Sales Performance with Actionable Coaching

Welcome to Sales in Action, the first Sales Coaching in MENA designed to turn knowledge into results.

Accredited by the SPS (Sales Professionals Society)

+50

Years of experience

+32

Sessions

+64

Sales Techniques

+50

Years of experience

+32

Sessions

+64

Sales Tactics

the first Sales Coaching in MENA designed to turn knowledge into results.

Accredited by the SPS (Sales Professionals Society)

Innovation

Fresh, creative solutions.

Integrity

Honesty and transparency.

Excellence

Top-notch services.

Why Coaching?

Because Training Won't Put You in Action

Training provides knowledge, but coaching creates action and results. Sales teams often return to old routines after training, but coaching bridges the gap between learning and execution.

Addresses Individual Needs

Coaching focuses on personal strengths and weaknesses.

Ongoing Accountability

Provides continuous feedback and support.

Measurable Growth

Ensures actionable steps that deliver tangible results.

Why Coaching?

Because Training Won't Put You in Action

Individual Needs

Coaching focuses on personal strengths and weaknesses.

Ongoing Accountability

Provides continuous feedback and

support.

Measurable Growth

Ensures actionable steps that deliver tangible results.

How We Work?

Our Proven

Methodology:

Assess & Understand

Deep dive into your challenges, strengths, and goals.

Build the Strategy

Design a practical, actionable plan using structured sales models.

Coach, Train, and Execute

Guide you step by step through 1:1 coaching and role-specific training.

Monitor, Optimize, and Support

Provide ongoing support and fine-tune strategies for lasting success.

Sales in Action Ecosystem

Programs Designed to Elevate Every Sales Professional

Empower sales professionals and managers with actionable coaching, measurable growth, and a clear path to mastery.

The Ultimate Coaching Program

transformational coaching for sales managers and leaders. to achieve consistent sales success.

Sales Boost Coaching

1-on-1, on-demand coaching sessions tailored to solve your most pressing sales challenges.

Coach Masters Certification

intensive program to train and certify sales professionals as Master Sales Coaches.

See Clearly Live Powerfully

AND ACHIEVE EXTRAORDINARY RESULTS

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The Ultimate Coaching Program

The Complete 4-Month Sales Leadership Transformation

a comprehensive coaching experience designed for sales managers and team leaders. This program equips you with the tools, strategies, and confidence to lead your team, optimize processes, and achieve measurable results.

Stage 1

Foundations

Mastering the Sales Process

Sales Methodology in Action

Building Sales Tools and CRM Mastery

Stage 2

Action

Sales Day in Action

Prospecting and Qualifying Mastery

Negotiation and Objection Handling

Stage 3

Excellence

Art of Sales Coaching

Advanced Closing Strategies

Performance Optimization and Scaling

The Ultimate Coaching Program

The Complete 4-Month Sales Leadership Transformation

Stage 1

Art of Sales Coaching

Master how to coach your team to success, drive performance, and overcome common team challenges.

Stage 2

Sales Methodology in Action

Learn and apply proven sales frameworks that align with your market and team goals.

Stage 3

Sales Tools & Processes in Action

Optimize your sales process to reduce bottlenecks, improve deal flow, and increase win rates.

Meet Our Master Coaches

ALi Thiab

The Sales Professionals Society's founder is a seasoned sales expert with 30 years of experience. He has trained over 28,000 sales professionals from 36 nationalities worldwide.

Sales Visionary

Mahmoud Ashqar

Sales Master with 17 Years of Core sales Experience, Mastering on ground and digital selling.

Specialized in transform people to

The best 4% performers in the room

Performance Shaper

Anas Eisa

possess a strong background covering 19

years of diverse experience in Sales Development.

Anas Eisa is a highly experienced and skilled Coach,

Trainer and consultant

Process Architect

Omar Sarhan

certified trainer in leadership, entrepreneurship, and sales, specializing in leveraging AI to empower leaders and trainers to enhance their skills and grow their businesses.

Growth Hacker

Become a Master

Sales Boost Coaching

On-Demand Sales Solutions

Flexible, Results-Driven 1-on-1 Coaching for Immediate Impact. Struggling to close deals, handle objections, or improve prospecting? Sales Boost Coaching offers personalized sessions designed to tackle your specific sales challenges.